Sunday, October 26, 2008

Kaboodle Gifts Latest Press Releases- Kaboodle Gifts

Personalized Cowgirl Ceramic Beer Stein 16oz.

There are several ways to bring attention to your business via the internet.

  • Viral marketing - Giving something away for free in hopes that your business name will get deep exposure in return.

Search Engine Optimazation- Utilizing keywords in your titles and descriptions to gain high ranking placement on search engines like Google, Yahoo, and MSN.

Press Releases- Announcing to the world that you have created a new gadget, product, or service, or opened a new business. Done correctly you can get exposure from main stream news organizations, papers, and even your local news agencies.

Kaboodle Gifts, LLC uses press releases in a way that informs our new potential customers of what we are doing. We have chosen to use as our press release agent. We currently have two press release's that have given us great exposure to new customers.

Our first press release simply announced that we were adding a new line of personalized gifts. Listed below are both of or press releases that can be viewed in their entirety.

Kaboodle Gifts, LLC Announces New Line Of Personalized Products

Kaboodle Gifts, LLC Adds Personalized Kids Room Signs To Their Online Catalog

You can and will get an added amount of exposure by using press release distribution. In addition to letting the world know who you are you can also write articles for distribution.

Bookmark our Press Room and keep up with all the information that is going on with Kaboodle Gifts!

Scott Nash

Wednesday, October 8, 2008

What Is Multi Channel Marketing- Kaboodle Gifts

Kids Personalized Dinosaur Childrens Room SignIn the 90's the Internet exploded making several individuals very wealthy. Wealthy to the point of excess. Much like the current situation that this country is involved with currently. A few people made millions of dollars while alot of individuals just got by.It seemed like everyone was getting on the bandwagon to have an online presence of some kind.Multi channel marketing became neccessary after the fall of the internet businesses. In order for an online business to survive the future they could no longer accept the business model o just selling on the internet. Looking back through these times it just makes good business sense to not have all you eggs in one basket.

So what is Multi Channel Marketing?
It's very simple; Selling you product or service over a wide range of different channels such as a website, catalog, brick and mortar store, via direct mail or infomercials. Take a look at your business plan. How many different markets are you selling your product or service in? If you answered just one, then look at your total sales and ask yourself how that model is going. An useful and popular analogy says the following. What would you rather have 100 percent of one person's effort or one percent of 100 people's effort? Multi Channel marketing answers the call to that question.

What can you do to increase your sales through multiple channels?

The first thing you need to do is get a trade magazine called Multi Channel Merchant. Or checkout their site at Listed below are the articles that are in this months edition.

  • Merchandising the Web way
  • Cross- selling strategies - Give site visitors a why-to-buy
  • Marketing - Six actionable metrics and numbers
  • Lists & Data strategies
  • Operations & Fullfillment- Keeping contact center cost in line
  • Catalog- coping with tough times
  • Managing your brand's color
  • Same sad song for paper prices

You might not be to the level in your business that you think that you need such a resource. don't sell yourself short and not allow yourself to look at these topics and learn from professionals that work in each of these industries. The more information that you allow yourself to learn the bigger edge you are going to have against your competition.

The second thing that you can do is start looking for area shows to show your product to folks that may not know who you are or what you offer. Expose yourself to your potential market. Word of mouth is a wondeful marketing tool. If you sell personalized gifts get your products out in the market place and let people, potential customers touch and feel what you offer. do you not think that you wont get sales, or better yet having someone tell someone who told someone about your product. You can't buy that kind of exposure, well you can but it will blow your advertising budget in a hurry.

The third thing that you can do is maintain a customer database of customers. You can create a newsletter from this list. Most often your current customers will read what you have to say as long as you keep it interesting and offer them something for their time. Most reader's will send your news letter onto someone that they know. This is call targeting your customers. Knowing what your customers want is painfully important. Once you define that you will see your customer base grow exponentially.

These are just three things that you can do to help you grow your business through multi channel marketing. Now that I've got you thinking along these lines, what else can you think of ?

Scott Nash

website: Kaboodle Gifts

Wednesday, October 1, 2008

Does Kaboodle Gifts Offer a Physical Catalog

Personalized Billiards Poker Chip SetThis is a question that we receive frequently in email. In order to answer that I've decided to take a look at why Kaboodle Gifts doesn't bring a physical catalog into your living room.

When you go to your mailbox to get your mail you often receive several catalogs from different places that you have ordered from such as Sears, Woman Within,Roamans, and many more. While the catalog houses are taking advantage of multi-channel marketing it is costing them a large amount of money, resources, and time to bring that catalog to your doorstep in hopes that you will fill out the order form and return it to them with an order.

What you might not know is that there are several versions of a catalog from the big catalog houses. Why is that you are asking yourself? Well let me answer that for you. There are several versions of a catalog because there are several types of buyers for that catalog brand. There are those that rarely buy from a catalog, those that moderately purchase from a catalog, and there are those that frequently buy from a catalog. With that being said there are also different prices for the same item in those catalogs depending on what category of buyer you are.

An example of that might be Sally, your next door neighbor might purchase from the same catalog house as you. Both of you buy the same items, let's say you both bought the Kids Personalized Children's Noahs Ark Room Sign. She makes her purchases very rarely and buys only what she needs. You on the other hand might be a frequent purchaser and buy on impulse, you flip through the catalog circle what you like and fill out the order form mail it off and sit and wait in anticipation of your arrival usually two- to four weeks later. While Sally's item that she purchased cost her $19.95 because she makes few purchases, that very same item that you purchased cost you $16.95. Because you bring more volume to the catalog house your cost will be cheaper for the same thing that Sally just bought from the same catalog house.

Which brings me back to why Kaboodle Gifts doesn't offer a physical catalog. The costs of maintaining several versions of a catalog are very high.We like to treat each of our customers equal. We offer the same discount to all of our customers whether you purchase a single item or multiple items. We don't have the overhead of maintaining a customer list, and by that I mean we don't pay the United States Post Office any money to purchase you name from their databases, or in fact any other list supplier.

One last thing is that we don't have the waste that many catalog houses have. Let me explain, How many times have you received a catalog and just files it in the waste basket? Lined you litter box with its pages?, or used the pages to start a fire in the fireplace? Kaboodle Gifts doesn't have that waste factor to think about. So there are the reasons that Kaboodle Gifts doesn't offer a physical catalog, it is just to costly for our customers. When we are paying upwards of $3.50 to $4.00 for a gallon of gasoline, we feel that we, at Kaboodle Gifts, are doing what is right for our customer base.

Scott Nash
Kaboodle Gifts, LLC