Kaboodle Gifts Latest Press Releases- Kaboodle Gifts

There are several ways to bring attention to your business via the internet.

• Viral marketing - Giving something away for free in hopes that your business name will get deep exposure in return.

Search Engine Optimazation- Utilizing keywords in your titles and descriptions to gain high ranking placement on search engines like Google, Yahoo, and MSN.

Press Releases- Announcing to the world that you have created a new gadget, product, or service, or opened a new business. Done correctly you can get exposure from main stream news organizations, papers, and even your local news agencies.

Kaboodle Gifts, LLC uses press releases in a way that informs our new potential customers of what we are doing. We have chosen to use PRlog.org as our press release agent. We currently have two press release's that have given us great exposure to new customers.

Our first press release simply announced that we were adding a new line of personalized gifts. Listed below are both of or press releases that can be viewed in their entirety.

Kaboodle Gifts, LLC Announces New Line Of Personalized Products

Kaboodle Gifts, LLC Adds Personalized Kids Room Signs To Their Online Catalog

You can and will get an added amount of exposure by using press release distribution. In addition to letting the world know who you are you can also write articles for distribution.

Bookmark our Press Room and keep up with all the information that is going on with Kaboodle Gifts!

Scott Nash

What Is Multi Channel Marketing- Kaboodle Gifts

In the 90's the Internet exploded making several individuals very wealthy. Wealthy to the point of excess. Much like the current situation that this country is involved with currently. A few people made millions of dollars while alot of individuals just got by.It seemed like everyone was getting on the bandwagon to have an online presence of some kind.Multi channel marketing became neccessary after the fall of the internet businesses. In order for an online business to survive the future they could no longer accept the business model o just selling on the internet. Looking back through these times it just makes good business sense to not have all you eggs in one basket.

So what is Multi Channel Marketing?
It's very simple; Selling you product or service over a wide range of different channels such as a website, catalog, brick and mortar store, via direct mail or infomercials. Take a look at your business plan. How many different markets are you selling your product or service in? If you answered just one, then look at your total sales and ask yourself how that model is going. An useful and popular analogy says the following. What would you rather have 100 percent of one person's effort or one percent of 100 people's effort? Multi Channel marketing answers the call to that question.

What can you do to increase your sales through multiple channels?

The first thing you need to do is get a trade magazine called Multi Channel Merchant. Or checkout their site at http://multichannelmerchant.com/. Listed below are the articles that are in this months edition.

• Merchandising the Web way
• Cross- selling strategies - Give site visitors a why-to-buy
• Marketing - Six actionable metrics and numbers
• Lists & Data strategies
• Operations & Fullfillment- Keeping contact center cost in line
• Catalog- coping with tough times
• Managing your brand's color
• Same sad song for paper prices

You might not be to the level in your business that you think that you need such a resource. don't sell yourself short and not allow yourself to look at these topics and learn from professionals that work in each of these industries. The more information that you allow yourself to learn the bigger edge you are going to have against your competition.

The second thing that you can do is start looking for area shows to show your product to folks that may not know who you are or what you offer. Expose yourself to your potential market. Word of mouth is a wondeful marketing tool. If you sell personalized gifts get your products out in the market place and let people, potential customers touch and feel what you offer. do you not think that you wont get sales, or better yet having someone tell someone who told someone about your product. You can't buy that kind of exposure, well you can but it will blow your advertising budget in a hurry.

The third thing that you can do is maintain a customer database of customers. You can create a newsletter from this list. Most often your current customers will read what you have to say as long as you keep it interesting and offer them something for their time. Most reader's will send your news letter onto someone that they know. This is call targeting your customers. Knowing what your customers want is painfully important. Once you define that you will see your customer base grow exponentially.

These are just three things that you can do to help you grow your business through multi channel marketing. Now that I've got you thinking along these lines, what else can you think of ?

Scott Nash

website: Kaboodle Gifts

Does Kaboodle Gifts Offer a Physical Catalog

This is a question that we receive frequently in email. In order to answer that I've decided to take a look at why Kaboodle Gifts doesn't bring a physical catalog into your living room.

When you go to your mailbox to get your mail you often receive several catalogs from different places that you have ordered from such as Sears, Woman Within,Roamans, and many more. While the catalog houses are taking advantage of multi-channel marketing it is costing them a large amount of money, resources, and time to bring that catalog to your doorstep in hopes that you will fill out the order form and return it to them with an order.

What you might not know is that there are several versions of a catalog from the big catalog houses. Why is that you are asking yourself? Well let me answer that for you. There are several versions of a catalog because there are several types of buyers for that catalog brand. There are those that rarely buy from a catalog, those that moderately purchase from a catalog, and there are those that frequently buy from a catalog. With that being said there are also different prices for the same item in those catalogs depending on what category of buyer you are.

An example of that might be Sally, your next door neighbor might purchase from the same catalog house as you. Both of you buy the same items, let's say you both bought the Kids Personalized Children's Noahs Ark Room Sign. She makes her purchases very rarely and buys only what she needs. You on the other hand might be a frequent purchaser and buy on impulse, you flip through the catalog circle what you like and fill out the order form mail it off and sit and wait in anticipation of your arrival usually two- to four weeks later. While Sally's item that she purchased cost her $19.95 because she makes few purchases, that very same item that you purchased cost you $16.95. Because you bring more volume to the catalog house your cost will be cheaper for the same thing that Sally just bought from the same catalog house.

Which brings me back to why Kaboodle Gifts doesn't offer a physical catalog. The costs of maintaining several versions of a catalog are very high.We like to treat each of our customers equal. We offer the same discount to all of our customers whether you purchase a single item or multiple items. We don't have the overhead of maintaining a customer list, and by that I mean we don't pay the United States Post Office any money to purchase you name from their databases, or in fact any other list supplier.

One last thing is that we don't have the waste that many catalog houses have. Let me explain, How many times have you received a catalog and just files it in the waste basket? Lined you litter box with its pages?, or used the pages to start a fire in the fireplace? Kaboodle Gifts doesn't have that waste factor to think about. So there are the reasons that Kaboodle Gifts doesn't offer a physical catalog, it is just to costly for our customers. When we are paying upwards of $3.50 to $4.00 for a gallon of gasoline, we feel that we, at Kaboodle Gifts, are doing what is right for our customer base.

Scott Nash
Kaboodle Gifts, LLC

October Trade Show Dates- Kaboodle Gifts

Right now is when you should be looking at trade shows as an additional source for your products. Trade shows are great for making new business contacts, finding new and unique products for your business, and seeing first hand what new trends are coming around the corner.

Below is a listing of trade shows for the month of October;

Date: October 3-5

Annual Pet Industry Trade Show

Donald E. Stephens Convention Center, Rosemont/Chicago IL.

Telephone: 312-663-4040

Website: http://www.hhbacker.com/

Date: October 3-5

Gem, Jewelry & Lapidary Trade Show

Embassy Suites, Detroit, MI.

Telephone: 601-879-8832

Website: http://www.glwshows.com/

Date: October 3-5

Great American Gem Show

Denver Merchandise Mart, Denver, CO.

Telephone: 301-294-1640

Website: http://www.intergem.net/

October 3-5

International Vision Expo West,

The Sand Expo & Convention Center, Las Vegas, NV.

Telephone: 800-840-5628, 203-840-5628

Website: http://www.visionexpowest.com/

October 3-6

Kansas City Gift Show

Kansas City Gift Mart

Overland Park, KS

Telephone: 913-491-6688

Website: http://www.kcgiftmart.com/

October 4-6

International Esthetics Cosmetics & Spa Conference

Orange County Convention center, Orlando, FL.

Telephone: 800-624-3248, 805-995-2989

Website: http://www.magda.com/

October 4-7

National Bridal Market

Chicago Apparel Center- Merchandise mart, 2nd Floor

Chicago, IL.

Telephone: 800-677-6278, 312-527-4141

Website: http://www.merchandisemart.com/

October 5-7

L.A. Market Week

California Market Center

Los Angeles, CA.

Telephone: 800-225-6278, 213-630-3737

Website: http://www.californiamarketcenter.com/

October 5-7

Minneapolis Mart Home & Gift Show

Minneapolis Mart

Minneapolis, MN.

Telephone: 800-626-1298

Website: http://www.mplsmart.com/

October 5-7

western food Industry Expo

Mandalay bay Resort & Casino

Las Vegas, NV.

Telephone: 916-448-3545

Website: http://www.foodexpowest.com/

October 6-8

Great American Gem Show- Intergem

Pontchartrain Center

New Orleans, LA.

Telephone: 301-294-1640

Website: http://www.intergem.net/

October 10-13

Denver Apparel and Accessory Market

Denver Merchandise Mart Complex

Denver, CO.

Telephone: 303-293-6278 ext. 5225

Website: http://www.denvermart.com/

October 11-14

Atlanta Women & Children's Market

Atlanta Apparel Mart

Atlanta, GA

Tepephone: 404-588-9490

Website: http://www.americasmart.com/

October 13-15

Great American Gem Show- Intergem

Connecticut Expo Center

Hartford, CT.

Telephone: 301-294-1640

Website: http://www.intergem.net/

As with all trade shows you will have to provide your business information to obtain your credentials to get into the shows. Be prepaired to fax, show or email any of the following pieces of information; business card, sales tax license, Federal Employer Identification Number (F.E.I.N). Be prepaired to buy as all of the reps will be prepaired to write orders.

Have a great time at the trade shows, and if you think about it post back to let us know how successful you were at the shows.

Scott Nash

http://www.kaboodlegifts.com/

What is Product Merchandising? - Kaboodle Gifts

Product merchandising is a segment of marketing and sales that drives interest to an additional product that a company is selling. that company might be fast food chain restaurants,campgrounds, movie companies just to name a few. Let's break these examples that I have mentioned down a bit to further see the relationship between the product merchandise and the product that it supports.

Fast Food Chain Restaurants :

The biggest of the fast food chain restaurants is McDonalds. They are the Mac Daddy! ( Who said I can't be witty?!) McDonalds is in the business of selling burgers, fries, salads etc. That is what they sell now but it wasn't always that way in the earlier years. The specific time persiod I'm talking about is the 1970's. Remember those early Happy Meals? Yeah you know what I'm talking about, the burger, fries and a drink all in a box. Along with all the fun food to eat you also got a prize in the package. Usually it was a little play toy in the form of one of the mascots like the Hamburglar, Ronald McDonald, or Mayor Mc Cheese. These characters represented McDonald's brand and is what made their name recognizable. When little Timmy saw a commercial with these characters he related them to McDonald's, then in turn, got him hungry and lastly ended up making a trip with mom to McDonalds to get a happy meal and a prize in the package. Was this a successfull campain? Well... Ray Crock's widow was receiving 37 million dollars per month in residual income before her death....you tell me.

Campgrounds:

Campgrounds, specifically private membership campgrounds use product merchandising to bring you to thier campground and take a tour of it, hoping that you will buy into their campground and become a paying member. Some examples of this use of product merchandising might be eighteen holes of golf, free weekend use of a water front condo, a pair of binoculars, or a booklet of coupons to eat at five star restaurants. What happens is that your name is purchased from a targeted mailing list. Then you are invited usually via a post card in the mail to take a tour of the campground and all of its amenities, and for doing that you are offered a free gift for taking the time from your schedule to take their tour. You never get the gift without taking the tour, that's usually in the small print. Once you have completed your required tour the game begins, the sales person is a seasoned veteran and goes hard for the sale. Not taking a "no" for an answer the sales person usually wins out.

Movie Companies:

A long time ago in a galaxy far, far away. Star Wars, you guessed right. Then again if you had to guess then you need to rent the whole set of movies all six of them. Star Wars is the brain child of George Lucas. He started out as an independant film producer that didn't like dealing with the big movie companies, he didn't like having the control over his movie taken away by a suit somewhere in an office. That's the short version. All of those little figurines of Princess Leah, Hans Solo, and Luke Skywalker sold millions of dollars after the movie came out. The movie did so well that it held the record for gross ticket sales for decades until the movie Titanic came out and beat it. George Lucas couldn't afford to pay his actors a wage so he offered them a percentage of the merchandising rights to the movie instead. Do you think he made a good decision? Better yet, do you think the three actors made the right decision? Well... the product merchandise sold so well that it made each of the three actors millionairs basically overnight.

These three examples of product merchandising have described how you use one product ot promote another. In essance you could also call it upselling.

Scott Nash

Our Personalized Children's Room Signs

Personalized " Fly-Boy" Children's Room Sign- Kaboodle Gifts

We have added a new category to our website located here. The new category is called Personalized Children's Room Signs. We think that it is going to be a huge hit for Kaboodle gifts.

• There are several different Personalized Room signs to choose from including:

1. Our Personalized Princess Children's Room Sign

Our Personalized Dinosaur Children's Room Sign

Our Personalized Girl or Boy Blocks Room Sign

and many more.

Our Personalized Children's room signs are normally priced at $ 40.99. Currently we are offering them at $33.95. that is a 17% discount off the list price. In addition, if you choose to use Google checkout you will receive an additional 10% discount on your total purchase with Kaboodle Gifts. So you can see the potential for great savings!

Each sign's dimensions are 9" x 12" with a black border trim that really sets each of these signs off. Along with the black borders each sign has its own vibrant colors that make them a show stopper for both the children and their parents.

Currently we offer two types of payment methods; Paypal and Google Checkout. We offer a coupon code for an additional 10% savings if you choose to use Google Checkout.

A New Candidate for President Of The United States- Kaboodle Gifts

It's not often, more like never that I reveal my thoughts on whom to vote for for the Office of President of The United States. My feelings are personal as I am sure that they are with the rest of you.

With all of the "firsts" going on this within this Presidential cycle, I felt compelled to to bring this video to your attention.

Kaboodle Gifts Owner Runs For Office

In the meantime make Kaboodle Gifts your online stop for your personalized products!

Have a safe and fun Holiday weekend!

Scott Nash