Personalized Gifts- What Does That Mean?- Kaboodle Gifts

The economy today is weak in most sectors and at best marginal in others. We believe that consumers are purchasing products but under very strict parameters. You are seeing more and more offers of Layaway plans for consumers. No interest until 2010 is another popular method of enticing the consumer to purchase. With the credit market drying up, and credit card companies changing the rules of their terms so that they can maintain profitability on their accounts, the consumer is changing the way that business is done in today's times.

The consumer is becoming more personalized with their purchases, no longer does the customer make impulse buying a trendy thing to do. They are researching their purchases more, taking their time in making that purchase, and looking for the rock bottom price for that particular item.

As business owners we can not accept that we have to not make a profit on our products just to make a sale. That is bad business and will put you out of business in a heart beat. What we can do is make sure that we offer a practical line of products that are competitive in price that also show perceived value to the customer.

We believe we have accomplished those goals with our line of gifts at Kaboodle Gifts. Not only do we offer personalized gifts that last long after the intended event has taken place. We offer memories! How many mothers have saved a special gift that their child has received only to look at it years later and remembered the exact moment that that gift was given and what it was given for? How many times have you looked at the personalized candle that has your wedding date on it and remembered what you were saying to one another as the minister was performing your wedding?

A personalized gift by Kaboodle Gifts doesn't have to mean that you receive a gift with a name or a date on it. It can mean so much more as we have briefly described above. It might be a ring for a special gal, it might be a wedding favor given to all of your close friends that had the honor of attending your wedding, it might mean a baby bibor creeper that made you laugh when your child was small enough to fit into. You might even take something like that and bring it out to embarrass your child when they get married!

Just as the consumer will no longer make an impulse buy, we at Kaboodle Gifts will no longer define our personalized gifts as having to have a name or a date on them.

Scott Nash
Kaboodle Gifts, LLC

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Kaboodle Gifts, LLC Announces New Personalized Product Line

How many of us are old enough to remember that Sears and Roebuck's started out selling watches? My guess is not many at all. Does anyone remember getting an insert in their Sears statement promoting Real Estate? My point being is this; in order to meet the ever changing buying habits of the consumer sector you need to be in a constant state of change. Looking at buying trends is a must and that is what we have accomplished at Kaboodle Gifts.

HISTORY OF KABOODLE GIFTS

When Kaboodle gifts was started in April 2001 our primary sales avenue was catalog distribution. With postage being economical back then for mailing catalogs we found that the majority of business came around the holidays. This was great for business but didn't give us the constant sales that we were looking for. The Return on Investment (ROI) was low because of the low turn around in sales.

Next we put our catalog online and moved away from catalog sales. This was a huge improvement in sales. We found ourselves with more sales at a lower investment which in turn meant a higher profit margin. We got complacent there because we were satisfied with the returns that we were receiving. Competition began escalating in our market and combined with that and a need to take care of family member our sales slumped to the point that we couldn't effectively take care of our business in the manor that we wanted. The decision to shut our website down came soon after.

With the announcement of our Press Release we have re-entered the market with glowing success.

FUTURE OF KABOODLE GIFTS:
The personalized gift market business is a multi- billion dollar market serving many niches including but not limited to birthday's, weddings, wedding parties, individuals, children and many more. We feel that we can capture a small piece of this market. What would you rather have; 100% of one person's business or 1% of 100 peoples' business? We are looking into several other products that we feel will compliment our core line of products and hope to bring them to market soon.

BOTTOM LINE:

The only thing that is constant is change. Change in product line, change in marketing and most important change in customer service! If you are willing to keep changing, adjusting your methods of doing business you will find out that you will have a solid base of returning customers that will in turn expand your business to great lengths.

*note* The comments or suggestions from Kaboodle Gifts are opinion based. The opinion(s) stated in this blog post have worked for Kaboodle Gifts, LLC and are not guaranteed to work for others.